Alex has been a sports announcer and event emcee since 2005, travelling across Canada and into the Northwestern United States broadcasting indoor soccer games, working with a variety of hockey teams, and being the voice of an international baseball tournament.

Alex started working with the BCMML's Cariboo Cougars to provide live play-by-play action of all the 09/10 Playoffs, and then all home and playoff games for the 2010/2011 season. Building on that start, Alex joined on with the broadcast team of the 2011 World Baseball Challenge, and was lead play-by-play announcer for 8 games of the tournament, including the final.

In September 2011, Alex joined the BCHL's Powell River Kings as their full-time radio broadcaster, managing social media accounts, writing press releases and hosting team events. Alex went to the league final with the team in 2012, as well as the playoffs in 2013.

Away from the rink, Alex is a news reporter for 95.7 SunFM and HQ Sunshine Coast in Powell River. He was previously Technical Director at a television station in Prince George, responsible for producing and directing live newscasts every day. Alex enjoys hiking, swimming and playing tennis in his spare time.